The Best Fashion Show Sets Of All Time
Is it because of or in spite of their ephemerality that fashion show sets have such a hold on us? Either way, these elaborate stages, which are part art installation, part time travel and teleportation device, are capable of transforming a simple catwalk into an extravagant event, transporting showgoers through space and time – and occasionally into otherworldly settings – through clever, and often elaborate, builds, and the smoke and mirrors that lighting and an outstanding playlist bring. Consider any of Chanel’s blockbuster sets (the rocket from autumn/winter 2017, the airport terminal from spring/summer 2016, the supermarket from autumn/winter 2014), or Louis Vuitton’s magical settings (autumn/winter 2012’s romantic train journey, or the playful all-white carousel from spring/summer 2012). Beyond mere stages, these sets are immersive experiences, as compelling as they are functional – and, now, insta-friendly too. From makeshift mirrored caves (Dior’s spring/summer 2018) to ghostly apparitions in the shape of Kate Moss (Alexander McQueen’s autumn/winter 2006), Vogue looks back at some of the best fashion show sets of recent times.
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At Alexander McQueen’s autumn/winter 2006 presentation, a hologram in the shape of Kate Moss closed the show. It was a piece created by the video artist Baillie Walsh and art directed by McQueen himself.
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John Galliano’s extravagant autumn/winter 2008 show set featured a Buddha garden and Orientalist details.
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Propellers spun in the background of Hermès’s aviation-themed autumn/winter 2009 show.
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Marc Jacobs erected a carousel in Louvre’s Cour Carrée for Louis Vuitton’s spring/summer 2012 show.
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The elaborate paper set for Marc Jacobs’s autumn/winter 2012 show was designed by the artist Rachel Feinstein.
10 coffins lined Thom Browne’s show set for autumn/winter 2012.
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For Louis Vuitton’s autumn/winter 2012 show, Marc Jacobs created an old-fashioned train car.
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The artist Daniel Buren collaborated with Marc Jacobs to create the set for Louis Vuitton’s spring/summer 2013 show, which featured four escalators emptying out onto a giant yellow and white checked runway.